Blog 1

http://youtube.com/watch?v=K4VieMjZYfI
My first blog is an analysis of a SNL skit pertaining to the unveiling of the iPhone. The iPhone is another clever invention by Mac and this skit exaggerates the smugness of that Mac is often recognized for. The controversy over the iPhone and advertising for it really only has to do with the publics' preference of whether they like Mac or not. This skit appeals to an audience of young adults to adults and specifically those interested in new technology. Overall, the skit makes fun of how many things the iPhone can do. The iPhone in reality is like a mini-computer and phone combined capable of playing music, shows, movies, accessing the internet, storing pictures and of course making phone calls. This skit ridicules the iPhone by listing even more nonsensical applications that obviously aren’t part of the iPhone. The tone of the skit is noticeably comical. The Apple CEO talks in at a slow pace and occasionally repeats himself and acts with a smugness as though the iPhone is the most important thing on earth. The purpose of this skit is to ridicule the iPhone. The skit not only makes fun of all the excitement that came with its unveiling and the “cocky” people behind the invention, but it mainly just makes fun of the invention as a whole. Who really needs to be on the phone, listening to music and surfing the web at the same time? No one. That is what this skit is getting at. Our technology today keeps growing and growing and something more impressive or advanced is always coming out. Now we have a phone that can do anything, but what is so necessary about that? This skit just goes to make fun of how our society is obsessed with innovative technology and how ridiculous it can sometimes be. The author is obviously appealing to the audiences emotions and trying to make them understand his opinion of the iPhone by mockery. I think he was successful in doing this because many of the comments on the site put down Apple and agree that the skit is funny.